Build Your Show: From Idea to Impact in Podcasting • Register • View Cart •

Module 1: Laying the Foundation - Naming and Branding Your Podcast

• Overview: Learn how to create a memorable podcast name and establish a strong, cohesive brand.
• Key Topics:
• Choosing a podcast name that stands out.
• Defining your podcast’s mission and unique angle.
• Crafting a brand identity, including logos, descriptions, and visual elements for video branding.
• Introduction to podcast formats: audio-only, video, or hybrid.
• Assignment: Finalize your podcast name, tagline, branding, and visual identity (color schemes, fonts, logos).

Module 2: Setting Up Your Podcast Production

• Overview: Explore the tools and techniques needed to create high-quality recordings for both audio and video podcasts.
• Key Topics:
• Essential equipment for all budgets (microphones, cameras, headphones, lighting).
• Setting up a home or portable studio for video and audio production.
• Recording techniques for clear, professional audio and well-lit, visually engaging video.
• Assignment: Create a dual setup plan for audio and video recording. Complete a 5-minute test recording with video.

Module 3: Post-Production Mastery

• Overview: Learn how to edit and polish your podcast for a professional sound and video quality.
• Key Topics:
• Using audio editing software like Audacity, GarageBand, or Adobe Audition.
• Using video editing tools like iMovie, Adobe Premiere Pro, or DaVinci Resolve.
• Editing audio and video tracks for synchronization.
• Adding visual elements: lower thirds, overlays, and transitions.
• Assignment: Edit your test recording to create an audio-only and video version, complete with intros, outros, and basic effects.

Module 4: Selecting and Scheduling Guests

• Overview: Master the art of finding, contacting, and organizing guest appearances for audio and video podcasts.
• Key Topics:
• Researching and identifying ideal guests.
• Crafting effective invitations and follow-up communications.
• Using scheduling tools and preparing guests for video appearances.
• Tips for remote video interviews using platforms like Zoom or Riverside.fm
• Assignment: Identify and contact a potential guest, schedule a session, and create a topic outline. Record a short mock interview for video.

Module 5: Building and Engaging Your Audience

• Overview: Learn how to attract, retain, and grow a loyal listener and viewer base.
• Key Topics:
• Defining your audience persona and targeting them effectively.
• Leveraging social media for video promotion (YouTube, Instagram, TikTok).
• Building a listener and viewer community through engagement and feedback.
• Assignment: Develop an audience growth strategy and create a 1-week social media plan, including video teasers.

Module 6: Monetization & Sponsorship Strategy

• Overview: Discover how to generate revenue from your podcast and video content.
• Key Topics:
• Exploring monetization models: sponsorships, donations, premium content, and YouTube monetization.
• Researching and pitching to sponsors with a professional multimedia pitch deck.
• Creating and managing ad placements for audio and video.
• Assignment: Design a sponsorship pitch deck with examples for both audio and video ads. Outline a monetization strategy.

Course Format

• Duration: 6-8 weeks (depending on student pace).
• Live Sessions: Weekly 60-minute interactive lessons, incorporating audio and video production tips.
• Assignments: Hands-on projects to build both audio and video podcasting skills.
• Resources: PDFs, templates, checklists, and video tutorials for each module.
• Community: Access to a dedicated forum for peer collaboration and instructor feedback.